Baba Ramdev Action Plan..!
We don’t know how that happens. But Baba Ramdev, the founder of Patanjali, said he knew how to run. Known as a yoga guru, he is now one of the best businessmen. His company Patanjali products are constantly evolving in the market.
In particular, Ramdev has taken over the bankrupt Ruchi Soya Company for Rs 4,350 crore and turned it into a profitable company today.
Patanjali returns to profit
Meanwhile, the company’s revenue rose to Rs 30,000 crore in the last financial year. In particular, Ruchi Soya has a revenue of Rs 16,318 crore alone. The EBITDA ratio is Rs 1800 crore. A company that was forced into bankruptcy has returned to profit today.
International brand
Although the growth in the domestic market has been somewhat enhanced, the company is currently trying to expand its reach globally. Patanjali, which was hitherto a local brand, can now become an international brand. Similarly, if the demand is high, production can be set up there
Plan for stock sale
Patanjali has released details such as which countries it plans to export to. It also said it was looking at turning Ruchi Soy into a debt-free company. For this, it has said it will sell shares worth Rs 4,300 crore.
Debt-free corporate plan
In addition, 62% of the proceeds will be used for debt, 14% for working capital, and for brand creation, sales, and production. So overall we want to be a debt-free company for the next two years.
While Patanjali has so far only advertised Baba Ramdev’s photo as a way to promote all of Patanjali’s products, it has now decided to brand entrepreneurs with Bollywood celebrities and cricketers.
Bollywood cricketer Baba Ramdev has said that he is in final talks with a cricketer and a Bollywood celebrity to do brand endorsement and a deal will be signed in the next few days.
Ruchi Soy Company
Baba Ramdev plans to take Ruchi Soya on a massive growth trajectory and hopes to become a leading company in the FMGC industry with a turnover of around Rs 50,000 crore in the next 5 years.
Introducing new products
It has been announced that the next few months will see the introduction of protein supplement powder collagen crash and virgin palm oil. Apart from this, he said that he plans to grow palm trees in India to produce oil.
Quality is questioned?
But every time the quality of Patanjali products is questioned. Even during this corona period it was banned by the federal government for announcing the discovery of a cure for corona infection. At many times like this the confidence in the company’s products is in question.
Business Transfer Agreement
Through this Business Transfer Agreement, all the assets, employees, licenses and contracts of Patanjali Natural Biscuit are to be transferred intact. The acquisition will expand the business of flavored soybeans.
It is not known whether it will rebrand and sell Ruchi Soya Patanjali Natural Biscuit completely rebranded or under the same brand.
