We all witnessed the power of social media when Akshay Kumar issued a public apology after Twitter users slammed him for being associated with a pan masala brand. On Friday, another such incident happened when actress Kareena Kapoor Khan fell to trolling after Malabar Gold released their Akshay Tritya’s commercial featuring her. Kareena Kapoor who joined the jewelry brand for their festive special collection garnered backlash for not wearing a Bindi on her forehead.
In the advertisement for Akshaya Tritiya, Kareena Kapoor is seen wearing a pink lehenga, paired with a diamond neckpiece, earrings, and a Maang tika. The absence of Bindi on Kareena’s forehead caught everyone’s attention. Netizens slammed the Malabar Gold brand for promoting a Hindu festival without a proper representation of Hindu married women. They also argued for roping in a ‘Muslim married woman’ for the launch of the Hindu festival advertisement. This has created a rage on social media [platforms with several hashtags like #NoBindiNoBusiness, #BoycottMalabarGold, and, #BoycottKareenaKapoorKhan becoming top trends.
Last year in October, jewelry brand Tanishq had also faced a massive backlash from netizens as they claimed that the brand was promoting love jihad in its ad. However, later the brand withdrew the advertisement.
