On Monday, Mahindra & Mahindra (M&M) unveiled its new visual identity, including a new logo to distinguish its SUV portfolio.
The new XUV700 will be the first vehicle to bear the Twin Peaks logo, with other SUV models following suit in a phased fashion.
According to M&M, the Mahindra Design Team created the entire brand identity, which embodies the willingness to adapt to a new world order. The new identity of Mahindra SUV line will be communicated through a digital and television campaign to the customers all across the globe.
In terms of visual identity, Rajesh Jejurikar, Managing Director of M&M Ltd’s automotive and farming industries, stated, “The transformation of our brand is an important aspect of major change.” Our new visual identity embodies what we stand for in creating a truly unique and authentic SUV brand for us to explore and explore our personal lives. This new visual identity is intended to evoke a strong sense of freedom.”
By 2024, the new visual identity will be visible to the SUV product line, 1300 customers (sales), and 823 cities.
M&M stated that the ‘Road Ahead’ logos would be retained for commercial vehicles and agricultural equipment.
