The Telugu Producers Guild has announced that the shooting of the film will be halted from August 1 until further notice. The association announced that this was an attempt to “reinvent the industry”. In the post-Covid era, producers face many challenges, from budgeting to dealing with high ticket prices and OTT development. In this piece, we will see why the Telugu Producers Guild decided to stop the shooting of the film.
On July 26, the Producers Guild shared a statement that read: “As the pandemic has changed revenue situations and increased costs, it has become important for producers to discuss all the challenges we have faced as a filmmaking community to improve the ecosystem and ensure that we will present our films in a healthy environment.” All members of the Guild have voluntarily decided to cease shooting from August 1, 2024, and sit in discussions until we find a workable solution. ” In 2020, the entire film industry was shut down for months. Many movies have been released in Tollywood, including RRR and Pushpa.
The theatre sector was hit hard, and it took almost two years for the public to return to the big screens. With super hits like Allu Arjuna’s Pushpa: The Rise, RRR Jr.’s NTR-Ram Charana, Yash’s KGF: Chapter 2, and Kamal Haasan’s Vikram, which drew crowds to the theatres. However, apart from these films, many films have no impact at the box office. Many films fail to impress, let alone impress. Take Chiranjeevi Acharya, for example. Megastar, which also stars Ram Charan, is stuck at the box office in its first week. After a series of flops in Tollywood, the producers are on the mend. During the COVID-19 pandemic, the OTT boom swept the world, and producers were forced to release their films on the platforms. Although the theatre script is much better now, it has not reached its former glory.
