Password sharing among family and family is a widespread practice as Netflix is one of the most well-liked and also more expensive OTT platforms for digital entertainment consumers throughout India. However, Netflix could soon forbid this password sharing.
According to media reports, the OTT giant Netflix will most likely outlaw the practice of password sharing among family and friends starting in 2024 due to the loss of income and lack of new customers joining the site. Netflix has highlighted password sharing as one of the main causes of subscription declines over the years.
According to media reports, the prohibition on sharing Netflix passwords is scheduled to go into effect before it does in India, giving people here a few more months to receive their Netflix memberships.
The new policy prohibiting password sharing will probably be implemented by Netflix in the US in 2024, with rollouts in other countries to follow. Since they would all be linked to the same IP address, and WiFi network, it is believed that people sharing a home will likely be able to share their Netflix Credentials.
In addition to the prohibition on password sharing, it is likely that Netflix will introduce a new policy allowing subscribers to rent pay-per-view material. A subscription service based on advertisements may potentially be offered by Netflix in near future; the testing phase is scheduled to start in the year 2024.
Password sharing is already prohibited in the UK by OTT services like Netflix, HBO, and Amazon Prime because they claim it violates their copyright policies.
