The Indian dairy industry is on the cusp of a significant transformation with the launch of White Revolution 2.0, an initiative aimed at empowering the country’s dairy cooperative sector. This ambitious project is designed to increase milk production, improve the quality of milk, and enhance the livelihoods of dairy farmers across the country.
Background of White Revolution 2.0
The White Revolution 2.0 initiative is built on the success of the original White Revolution, which was launched in the 1970s to increase milk production and improve the dairy industry in India. The original White Revolution was a significant success, transforming India into the world’s largest producer of milk.
About White Revolution 2.0
White Revolution 2.0 is a comprehensive initiative launched by the Government of India to empower the country’s dairy cooperative sector. The initiative is designed to increase milk production, improve the quality of milk, and enhance the livelihoods of dairy farmers across India.
Need for White Revolution 2.0
The White Revolution 2.0 initiative was launched to address these challenges and take the Indian dairy industry to the next level. The initiative aims to increase milk production, improve milk quality, and enhance the livelihoods of dairy farmers across the country. By addressing the challenges faced by the industry, White Revolution 2.0 can contribute significantly to India’s economic growth and development.
Key Features of White Revolution 2.0
Some of the key features of White Revolution 2.0 include:
- Increased investment: The initiative involves a significant investment of ₹51,000 crore to strengthen the dairy cooperative sector and improve milk production.
- Modernization of infrastructure: White Revolution 2.0 will focus on modernizing dairy infrastructure, including milk processing plants, cold chains, and milk testing laboratories.
- Technology adoption: The initiative will promote the use of technology, including artificial intelligence, blockchain, and the Internet of Things (IoT), to improve milk production, processing, and marketing.
- Capacity building: White Revolution 2.0 will provide training and capacity-building programs for dairy farmers to enhance their skills and knowledge.
- Market access: The initiative will work towards improving market access for dairy farmers, enabling them to get better prices for their milk.
Benefits of White Revolution 2.0
The benefits of White Revolution 2.0 are numerous, including:
- Increased milk production: The initiative aims to increase milk production by 60% over the next five years, making India self-sufficient in milk production.
- Improved milk quality: White Revolution 2.0 will focus on improving the quality of milk, making it safer and healthier for consumers.
- Enhanced livelihoods: The initiative will enhance the livelihoods of dairy farmers, providing them with better income opportunities and improving their overall well-being.
- Economic growth: White Revolution 2.0 will contribute significantly to India’s economic growth and development, making the country a major player in the global dairy industry.
Implementation and Funding of White Revolution 2.0
The implementation of White Revolution 2.0 is a collaborative effort between the central government, state governments, and dairy cooperatives. The initiative will be implemented through a phased approach, with a focus on strengthening the dairy cooperative sector and improving milk production.
Implementation Strategy
The implementation strategy for White Revolution 2.0 includes:
- Phase 1: Strengthening dairy cooperatives and improving their infrastructure, including milk processing plants, cold chains, and milk testing laboratories.
- Phase 2: Promoting technology adoption, including artificial intelligence, blockchain, and the Internet of Things (IoT), to improve milk production, processing, and marketing.
- Phase 3: Providing training and capacity-building programs for dairy farmers to enhance their skills and knowledge.
- Phase 4: Improving market access for dairy farmers, enabling them to get better prices for their milk.
Funding
The funding for White Revolution 2.0 is a combination of government funding, private investment, and international assistance. The initiative has been allocated a budget of ₹51,000 crore, which will be utilized over a period of five years.
Breakdown of Funding
The funding for White Revolution 2.0 can be broken down into:
- Government funding: ₹30,000 crore, which will be provided by the central government.
- Private investment: ₹15,000 crore, which will be invested by private companies and dairy cooperatives.
- International assistance: ₹6,000 crore, which will be provided by international organizations and countries.
Monitoring and Evaluation
The implementation of White Revolution 2.0 will be monitored and evaluated regularly to ensure that the initiative is meeting its objectives. A dedicated monitoring and evaluation framework will be established to track progress, identify challenges, and make necessary adjustments to the implementation strategy.
Dairy Sector in India and its relation to White Revolution 2.0
The dairy sector in India is a significant contributor to the country’s economy, with India being the world’s largest producer of milk. The sector has undergone significant transformations over the years, with the White Revolution playing a crucial role in its growth.
Current Status of Dairy Sector in India
India is the world’s largest producer of milk, with a production of 230.58 million tonnes in 2022-23. The dairy sector provides livelihoods to more than 8.5 crore people directly or indirectly, of whom the majority are women.
Challenges Faced by the Indian Dairy Industry
Despite its success, the Indian dairy industry still faces several challenges, including:
- Low milk productivity: India’s milk productivity is lower than the global average, which affects the overall efficiency of the dairy industry.
- Inadequate infrastructure: The lack of modern dairy infrastructure, including milk processing plants, cold chains, and milk testing laboratories, hinders the growth of the industry.
- Limited access to markets: Dairy farmers in India often lack access to markets, which affects their bargaining power and income.
- Quality issues: The quality of milk in India is often compromised due to inadequate milk testing infrastructure and lack of adherence to good dairy farming practices.
White Revolution 2.0 and its Impact on Dairy Sector in India
White Revolution 2.0 aims to address the challenges faced by the dairy sector in India by:
- Increasing milk production: The initiative aims to increase milk production by 50% over the next five years.
- Improving milk productivity: White Revolution 2.0 aims to improve milk productivity by providing training and capacity-building programs for dairy farmers.
- Enhancing market access: The initiative aims to improve market access for dairy farmers, enabling them to get better prices for their milk.
- Strengthening dairy cooperatives: White Revolution 2.0 aims to strengthen dairy cooperatives, enabling them to play a more significant role in the dairy sector.
Government Initiatives for the Promotion of Dairy Sector in India
The Indian government has launched several initiatives to promote the dairy sector in the country. Some of the key initiatives include:
- National Programme for Dairy Development (NPDD): The NP DD aims to improve milk production, enhance milk productivity, and strengthen dairy cooperatives. The program focuses on creating infrastructure, providing training and capacity building, and promoting dairy entrepreneurship.
- Dairy Entrepreneurship Development Scheme (DEDS): The DEDS aims to promote dairy entrepreneurship, particularly among the youth, by providing training, credit, and other support services.
- Rashtriya Gokul Mission: The Rashtriya Gokul Mission aims to conserve and develop indigenous breeds of cattle, improve milk production, and enhance the productivity of dairy animals.
- National Livestock Mission: The National Livestock Mission aims to improve the productivity of livestock, including dairy animals, by providing support for breeding, feeding, and healthcare.
- Dairy Processing and Infrastructure Development Fund (DIDF): The DIDF aims to promote the development of dairy processing infrastructure, including the establishment of new dairy plants, modernization of existing plants, and creation of cold chain infrastructure.
- White Revolution 2.0: White Revolution 2.0 aims to further strengthen the dairy sector in India by increasing milk production, improving milk productivity, enhancing market access, and strengthening dairy cooperatives.
These initiatives demonstrate the Indian government’s commitment to promoting the dairy sector and improving the livelihoods of dairy farmers.
Additionally, the government has also provided subsidies for bulk chilling and processing infrastructure to support the dairy industry. The Clean Milk Programme is a centrally sponsored scheme that aims to improve the quality of milk and milk products at the farm level up to the points of consumption.
The government has also established institutions such as the National Dairy Development Board (NDDB) to promote the dairy sector and provide support to dairy farmers.
Conclusion
the White Revolution, also known as Operation Flood, was a groundbreaking initiative that transformed India’s dairy sector. The program, launched in 1970, aimed to increase milk production, improve dairy farming practices, establish a national milk grid, and promote dairy cooperatives. The White Revolution was a significant success, making India the world’s largest producer of milk and empowering dairy farmers.
The legacy of the White Revolution continues to inspire initiatives like White Revolution 2.0, which aims to further strengthen the dairy sector in India. The new initiative focuses on increasing milk production, improving milk productivity, enhancing market access, and strengthening dairy cooperatives.
The dairy sector in India is a vital contributor to the country’s economy, providing livelihoods to millions of people. However, the sector faces challenges such as low milk productivity, limited market access, and inadequate infrastructure. White Revolution 2.0 aims to address these challenges, enabling the dairy sector to become more competitive, efficient, and sustainable
